About us

Michael Bauer Research GmbH, located in Nuremberg, Germany, has been operating since 27th of January 2004 and is specialized in internationally comparable regional market data along with compatible digital boundaries worldwide on detailed administrative, postal and microgeographical levels.

Market data and boundaries are MB-Research own proprietary products that are generated on the basis of official sources, mainly National or Regional Statistical Offices. National level base data are taken from internationally comparable data sources (e.g. UN, Worldbank, IMF, in the case of European countries EUROSTAT, etc.), to allow clients to compare the different regions and countries on the basis of a common methodology among a wide variety of regional sales key indicators (market data).

Market and potential analysis, planning of sales areas and sales controlling, location planning, branch network optimisation, advertising planning and direct marketing are some of the applications MB-Research Regional Market Data and compatible Digital Boundaries can be used for.

The challenge is to curate and normalize the data so geographic comparisons can be made and be used for corporate decisions and planning for small scale geographical areas worldwide and to keep track of the ever changing area boundaries and socio demographic situations.

MB-Research sells its curated Market Data and boundaries for more than 180 countries worldwide directly as a product and via partners like ESRI and many other GIS and consultancy companies worldwide.


Michael Bauer
Managing Director and Founder

Phone: +49 (0)911 / 28 707 177
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Sales

    Please feel free to contact us! We are looking forward to your query and would be happy to assist!

Christiane Betzner
Division Manager Sales

Phone: +49 (0)911 / 28 707 062
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Andreas Hirsch
Division Manager Market Research

Phone Office Böblingen: +49 (0)7031 / 714 7600
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Heidi Breitkopf
Sales and Management Assistant

Phone: +49 (0)911 / 28 707 151
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Isabell Erhardt
Assistent and application

Phone: +49 (0)911 / 28 707 033
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Market Data

Our Division Market Data led by Sabine Petrásek (2nd f.t.l.) and Sebastian Lang (1st f.t.l.) is specialized in establishing Regional Market Data (e.g. Purchasing Power) worldwide.

Sabine Petrásek
Division Manager

Phone: +49 (0)911 / 28 707 064
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Sebastian Lang
Head of Department - Operative Business

Phone: +49 (0)911 / 28 707 096
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GIS-Data

Our Division GIS-Data led by Bernd Weiblen (1st f.t.l.) is specialized in establishing Digital Boundaries worldwide compatible to our Regional Market Data.

Bernd Weiblen
Division Manager

Phone: +49 (0)911 / 28 707 094
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Commercial Procuration

Judy Chen-Bauer
Authorized Representative
 

Visit also our colleagues of the Michael Bauer Group

Michael Bauer International GmbH
with further geodata
www.mbi-geodata.com/en !

Michael Bauer Micromarketing GmbH
with additional data for Gemany on the microgeographical level
www.mb-micromarketing.de !